Positioning Pathway

Transform uncertainty in your messaging and communication into confident, strategic action.

This step-by-step action plan is designed to lead you through the maze so you can leave overwhelm and confusion behind.

Where you are now

Do you feel like you’re shouting about your product or service into the void, with no idea about who’s listening or how to capture their attention?

For creatives selling their own work, nailing your positioning can become even more complicated thanks to those pesky limiting beliefs that get in the way.

Feeling overwhelmed, doubtful about the value of your work, and uncertain about how to communicate it to the right people isn’t uncommon - but there’s a better way forward.

Where this pathway will take you

This action plan will give you the clarity and tools you need for your message to reach and resonate with your ideal customers. Enjoy the outcomes of:

• Easy confidence in your brand identity and the unique value of your creative work

• Clarity on who your work is designed for, why, and how to communicate effectively to the right audience

• A done-for-you strategy that leverages your strengths to maximise returns from your hard work

Your personalised action steps

1. Define your brand’s voice. Develop a distinct and specific brand voice that seamlessly reflects the core values of your work and speaks powerfully to your target audience.

2. Identify and connect with your ideal customer. Build the tools you need to pinpoint your ideal customers, and develop best practices for engaging with them effectively.

3. Craft and refine your message. This step-by-step action plan takes you through the process of creating compelling messages that capture the unique benefits of your products, capturing attention and driving engagement.

What’s included

• Your personalised Notion action plan. In the Pathways to Profit: Positioning Notion action plan, you’ll find step-by-step exercises to take you from undefined to clear and refined in your brand message.

• Audio and video teachings. We’re keeping you company! Hear from the Fruitful Muse team as they take you through the step-by-step process, giving you the insight, context and encouragement you need for effective and focused work.

• A rinse-and-repeat resource. Launching a new product in a few months? Eager to revise your messaging as your business grows? This tool can be used over and over to make sure your positioning and communication is right where you need it. Buy once, use it over and over!

This is the transformational pathway you need to see genuine results for your creative work. Find the empathetic, strategised-for-you guidance you need to fuel your profits.

Get started on your Pathway to Profit today and discover how clear positioning can transform your creative business!